Everything you need to know about CMAflow and how it supports your practice.
CMAflow is a professional valuation and workflow platform designed for independent real estate agents. It combines rapid CMA generation, opportunity prioritization, and client communication tools in a single focused interface. The platform is built around how experienced practitioners actually work: making decisions quickly, communicating precisely, and maintaining full control over client relationships.
Traditional CMA tools generate extensive documentation that often runs to dozens or even hundreds of pages. Much of this content goes unread by clients. CMAflow produces focused analysis, typically seven to ten pages, with calibrated estimate ranges that communicate both the valuation and the quality of supporting data.
The underlying philosophy also differs. Traditional tools present single-point estimates that suggest false precision. CMAflow provides ranges that reflect actual market data availability. When comparable sales are abundant and recent, estimates narrow. When data is limited, the range widens and the report explains why. This transparency builds client trust rather than setting expectations the market may not meet.
CMAflow serves independent agents who have established their practice and manage their own client relationships. Practitioners who close transactions consistently, make their own pricing decisions, and value tools that enhance their professional judgment rather than attempting to automate it. The platform is particularly well-suited for agents who run boutique practices and prioritize quality of service over transaction volume.
A complete CMA report takes approximately sixty seconds from start to download. Enter the property details, review the comparable sales analysis, add your professional commentary if desired, and generate the client-ready PDF. Traditional CMA preparation typically requires thirty to forty-five minutes of manual work.
Each report contains a cover page with the recommended price range and confidence indicator, an executive summary of the analysis methodology, detailed comparable sales with individual property reasoning, location mapping, market context, agent commentary section, and professional disclaimers. The format is designed for client presentation: comprehensive enough to demonstrate expertise, focused enough to hold attention.
CMAflow provides calibrated estimate ranges rather than single-point valuations. The range width reflects the quality and quantity of available comparable sales data. Strong data coverage produces narrow ranges. Limited or dated comparables produce wider ranges with clear explanation of what would improve precision.
This approach serves both agent and client. Agents present realistic expectations grounded in actual market evidence. Clients understand that valuation involves judgment, not just calculation. When the market surprises, the agent has already communicated appropriate uncertainty rather than defending a number that proved incorrect.
Yes. Agent commentary is a primary feature, not an afterthought. The report includes a dedicated section for your professional insights on local market conditions, property-specific considerations, or pricing strategy. You can also attach supporting documents such as property photos, inspection summaries, or supplementary market data. This commentary and documentation appears prominently, and the report is labeled as prepared with agent professional judgment. CMAflow augments your expertise rather than replacing it.
No. CMAflow uses public records and third-party data sources to generate comparable sales analysis. This allows consistent functionality regardless of which MLS systems you access. The agent remains the final authority on all analysis shared with clients, supplementing CMAflow data with their own market knowledge as appropriate.
The dashboard analyzes each opportunity based on time since last meaningful contact, estimated transaction value, current stage momentum, and risk indicators for deals that may be going cold. This surfaces the opportunities that need attention now rather than requiring manual review of every active file each morning.
The goal is reducing cognitive load. Instead of spending two hours triaging your pipeline, you spend fifteen minutes acting on the priorities the dashboard has already identified.
Select the type of communication you need, enter any specific context, and CMAflow generates a professional draft in approximately five seconds. The draft reflects the opportunity details already in the system: client name, property address, current stage, recent activity. Review the message, adjust as needed, then send through your own email client.
The drafts aim for professional warmth without sounding templated. Each message reads as if you wrote it, because you review and control the final version.
The Professional plan is forty-nine dollars monthly and includes unlimited CMA reports, the priority dashboard, email drafting, and full export capabilities. A fourteen-day trial is available with no credit card required, giving you time to evaluate the platform with your actual workflow before committing.
Yes. Cancel from your account settings at any point. Your access continues through the end of the current billing period with no additional charges.
Most agents complete initial setup in ten to fifteen minutes. Enter your professional details, configure your branding for CMA reports, and you're ready to generate your first analysis. The interface is designed for immediate productivity without requiring training or onboarding sessions.
Navigate to Settings and enter your agent name, phone number, email, brokerage name, license number, and primary market area. This information automatically populates every CMA report you generate: header, footer, and contact information throughout the document. Update these details at any time and future reports reflect the changes immediately.